Marketing Automation 101: Beyond "Email Marketing"

A talk by Jimmy Kim
CEO and Co-Founder, Sendlane

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About this talk

Are you doing "Email Marketing" or are you creating marketing automation? Let's be clear on the difference. In this session you will learn: - Behavior-based marketing tactics. - Best practices for marketing automation. - How to integrate your marketing automation with your Ecommerce technology (ie Shopify).

Jimmy Kim

Sendlane. Intelligent, Behavior Based Email Automation. Data driven, automated, and personalized communications designed to create 1-on-1 interactions at scale.

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