Alex Reed co-founded cleaning startup Truman’s following more than a decade at fan and light manufacturer Big Ass Fans, where he led an expansive marketing division that helped the company grow from $30 million in annual sales to more than $250 million. With his innovative approaches, the company’s number of new customers increased nearly 40 percent annually. At the same time, customer loyalty became so strong that repeat business accounted for half of all orders. Beyond marketing, Alex always pushed the company’s evolution and oversaw its expansion beyond a business-to-business strategy to business-to-consumer with the 2012 debut of Haiku, the first Big Ass Fan for homes. Within three years, the product developed into a full smart home division and achieved more than $50 million in sales. After helping guide the company’s sale in 2017 for $500 million, Alex sought a new challenge and co-founded Truman’s with Big Ass Fans Chief Operating Officer Jon Bostock. The pair aims to upend the staid cleaning industry with the belief that cleaning should be green, simple, convenient and cost less.